Initial Proposal of Assignment 3
Assignment Title : Website with the “Promotes Tourism – Malaysia Holiday Destination” theme
Names of Members:
Lim Poon Chuan 1101109586
Ngwe Chia Min 1101108956
Lee Zun Han 1071112306
Koh Hui San 1101109258
Amir Hossein Mostofi 1071118249
Group Name:
271
Leader of the Group:
Lim Poon Chuan
Introduction
Our group Profile
271 is a group which established by Multimedia University students of Faculty of Management. All of us stay in Malaysia such as long time, more than half person of our group is Malaysian, and we love our country and know she’s beauty. We collect the information of she’s beauty to intro she face to the world.
The reason we choose the state Selangor from 14 state of Malaysia. It is because Selangor is completely surrounds the federal territories of Kuala Lumpur and Putrajaya, both of which were once under Selangor's sovereignty. We believe that there are many great stories to promote our tourism of Malaysia.
Selangor is also the richest state in Malaysia in terms of gross domestic product (GDP) per capita. This state is also the most developed in Malaysia with good infrastructure such as highways and transport. The state also has the largest population in Malaysia, with a high standard of living and the state's poverty rate is the lowest in the country.
Objective
“Marketing Malaysia as a destination of excellence and to make the tourism industry a major contributor to the socio-economic development of the nation”
Our objective is to promote Malaysia as an outstanding tourist destination through the Website.
Demographics of the end-user/target audience profile.
After our discussion, we decided our target audience/end users are in 18-60 age groups. The supporting material is as bellow:
Video downloads; online travel reservations and work-related research are now pursued more equally by young and old
A few online activities previously dominated by either older generations or younger generations are now being done more equally across all generations under 73 years old. One such activity is downloading videos, an activity that in 2005 was significantly more popular with teens and Generation Y than with any other generation. Generation X is catching up, as 31% of that generation claim to download videos as of 2007, compared with 38% of Generation Y. Generations on the oldest end of the spectrum also became significantly more likely than they had been two years before to download videos. Some 13% of G.I. Generation internet users (age 73+) reported downloading videos, up from 1% in 2005, and another 13% of the online Silent Generation (ages 64-72) say they download videos, up from 8% in 2005.
Perhaps less surprisingly, Generation Y is also gaining significant ground in some activities previously dominated by Generation X and older. In addition to becoming more likely to do banking online, Generation Y has also grown more likely to make travel reservations online. In 2005, half (50%) of Generation Y internet users had booked travel arrangements online and in 2008 that number rose to 65%. During the same period, the percentages of Generation X and older generations to make online travel reservations remained about the same.
The workplace online network is expanding to include more Generation Y users.5 Internet users 18-32 are going online more than ever to do research for their jobs. In 2007, 51% said they used the internet for their jobs other than for email, compared with 44% of the same group in 2005.
Timeline
Flow chart of website
Extensions
The main extensions that we are going to include in our website are as follows;
Conversation
We will prepare a section which can let the traveler or user to chit chat on our website to discuss about the Selangor and leave comment at there. If the user has any question, the webmaster also can replay and solve the question immediately through the conversation. This is also aimed to give us feedback from customers for the kind of services they like the most or they are mostly attracted to, and we will use this tool to improve our services
News
We will provide the latest news about the Malaysia or Selangor, to let our users get the hottest news immediately. Beside users also can check the previous news for references.
Multimedia information
Beside the photography to show the beauty of Selangor, we also will prepare the video to let our users watch the Selangor more reality. The users also can share the picture or video to facebook or twitter.
